In 2012, Facebook acquired Instagram for $ 1 billion. Then this amount seemed too big for social networking, specializing in photos. Now Instagram costs 100 times more. Experts Bloomberg Inteligence believe that as an independent company today, Instagram would cost $ 100 billion.
Instagram is quite distanced from Facebook and it does not concern the scandals that are constantly unfolding around the parent company. In addition, the Instagram user base is growing much faster than Facebook. In the next five years, analysts say, the service audience can grow to 2 billion users. A few days ago, the social network announced that its active base reached 1 billion users.
Service begins to explore new areas for themselves, which have organically grown from Stories. The same IGTV now offers hosting for unlimited vertical video.