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Instagram announces launch of “YouTube for vertical videos” up to an hour long

The service is designed to view videos "in the most natural way."

Instagram has announced the launch of the new IGTV video platform, which is designed for long vertical videos. You can watch videos from there both in a separate application and inside Instagram. This was told by TJ company representatives.

According to Instagram CEO Kevin Systrom, unlike other services for video, IGTV was created for natural viewing on the phone – in vertical mode. In addition, videos on the platform will not be limited to one minute, as basically Instagram – each video can last up to one hour.

Systrom noted that using IGTV would be as easy as using regular television. It will be possible to start viewing immediately after launching the application – you won’t have to search for content: videos from those authors that the user has already subscribed to, as well as videos that may interest him, will appear on the start screen.

The application will also have sections such as “For You”, “Subscriptions”, “Popular” and “Continue Viewing”. Video can be liked, commented and forwarded to friends in Direct.

Like television, IGTV will have “channels,” however they will be owned by specific authors, following the example of YouTube. Any users can upload videos to the platform through the application or through the site. Previously, Instagram ignored desktop users and did not allow downloading content via laptops and computers.

IGTV will be available worldwide in the next few weeks on Android and iOS. Their channels there were created by singer Selena Gomez and art director of Louis Vuitton Virgil Ablo. The announcement of the new service was timed to overcome the milestone of a billion active Instagram users per month.

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