At the WWDC 2018, Apple showed Siri Shortcuts for iOS 12, which makes it possible to make Apple’s personal assistant more functional with the help of user-defined algorithms. But the problem with Apple was not in the functionality, but in the logo. The young startup Shift saw it plagiarized and sued Apple.
Startups claim that the Siri Shortcuts logo is strikingly similar to theirs. And for violation of their copyrights Shift requires $ 200,000.
“It’s amazing that Apple, the company with the biggest design money-cake in history, copied our logo, ” Shift, whose company works at the junction of blocking and creating websites , quotes PhoneArena .