Thus, the service will compete with YouTube.
In the near future from Instagram you can expect an increase in the limit on the timing of the published video, wrote The Wall Street Journal. Now for video in the tape there is a limit of 1 minute, and the maximum length of the video in the “Stories” is 15 seconds.
At first, long videos can be published only in stories, hence they should be a vertical format.
In this case, as experts say, the audience of the social network will be difficult to get interested in long videos, because most users are accustomed to the format of short notes. However, increasing the length of the video will make it more efficient to monetize the content.
At this point, you can bypass the restriction in 15 seconds by running a live broadcast, and then saving it. True, this method has a lot of minuses and does not fit in every situation.