In total in Russia in April about 230 000 smartphones were sold via the Internet. This is approximately 13% of devices sold in Russia. In offline and online channels together in Russia in April was sold slightly less than 1.8 million units. In the first place in sales in the overall standings – Samsung (23.3% of the market). Next followed by Huawei with Honor (17.4%), Apple (13.9%) and Xiaomi (8.7%).
The exclusive iPhone 8 Red and iPhone 8 Plus Red helped, experts believe.
By the end of April, Apple outperformed Xiaomi in sales of smartphones in online stores in Russia. This was reported by several partners of electronics manufacturers.
- Share Apple in April rose by 2% and was 20% – the first place;
- The share of Xiaomi in April fell by 4% and amounted to 16%, like Huawei – the second / third place.
Total sales of smartphones in Russia via the Internet amounted to 230 thousand units – about 13% of all mobile devices sold (1.8 million). Commercial director of Svyaznoy Dagmar Ivanov believes that Apple’s growth is connected with the release of limited versions of the iPhone 8 Red and iPhone 8 Plus Red and favorable installments.