On November 10, the founder of the Facebook social network Mark Zuckerberg, speaking at the Technonomy conference, commented on allegations that the frequent occurrence of fictitious news in the news feeds of users strongly influenced Trump’s victory in the US presidential election. According to Zuckerberg, this opinion is “rather delusional”. This is reported by the publication of the Wall Street Journal.
Zuckerberg said that the Americans made a decision based on their own preferences, and not under the influence of fakes.
I think that the fake news on Facebook, which is a very small percentage of all content, could affect the elections – it’s a rather crazy idea. Voters made the decision based on their life experience.
Zuckerberg noted that the criticism of the company – first of all one of attempts to somehow get used to Trump’s victory in the elections. However, in his opinion, the main problem is not on Facebook, but that the losing side underestimated the supporters of Trump and still can not accept the fact that most people really wanted to see him president.
People are trying to understand the results of the elections. I think there is a complete lack of empathy in this: people argue that the only reason why some voted that way is the fake news that they saw.
He added that the rallies and fakes are not some absolutely new phenomenon brought by the social network, but exist on the Internet for a long time.
The journalist also asked what Zuckerberg thinks about Facebook’s “Bubble Filter”. Many complained that because of the algorithmic news tape, Clinton supporters saw only Clinton supporters’ notes, and Trump supporters only posts in support of Trump.
However, Zuckerberg replied that compared to “information in your newspaper or TV station 20 years ago,” they are on the contrary trying to present users with different points of view. However, they simply do not read materials and opinions that differ from their judgments.
I think you would be surprised how many things are not suitable for our worldview, we just ignore. I do not know what to do about it.
In his defense, Zuckerberg cited the study, according to which, with the included algorithmic news line, liberals and conservatives only see 1% fewer posts with the opposite point of view than without tape settings.
However, not everyone agrees with such results. The Wall Street Journal in May 2016 introduced an interactive schedule of how the ribbon changes on Facebook, unlike the political preferences of the user. It turned out that supporters of different parties are offered completely different news.
The journalist noted that unlike the founder of the social network, others approach this problem more seriously. For example, Facebook Vice President Adam Mosseri (Adam Mosseri) announced that the company will fight the spread of disinformation. In this case, as Beres notes, this is the fourth such promise in two years.
The journalist led a study of the analytical company Pew Research Center, which states that 20% of Americans have changed their views about political or social problems based on what they see on social networks.
Recently, Facebook is constantly being criticized because of the algorithmic tape and the spread of fake news. In this regard , even Barack Obama, who said that the invented news in Facebook, “let people in the dust.”