Analysis conducted by BuzzFeed showed that in the last three months of the presidential campaign in the United States, fake news turned out to be more popular on Facebook than real ones.
In critical for the outcome of the pre-election race, 20 of the most popular fake news received 8.7 million likes, comments and reposts on Facebook, while 20 materials from respected publications such as the New York Times, the Washington Post, the Huffington Post, NBC News and others collected 7.3 million different kinds of user reactions.
The most cited were fake news about the allegedly discovered Wikileaks participation of Hillary Clinton in the arms trade with the “Islamic state”, and about the blessing of Donald Trump by the Pope of Rome Francis.
Among the most famous fakes also includes news about the rough ” quote ” the candidate for vice-president Mike Pence against Michelle Obama, on the admissionof Ireland “refugees” from the United States if elected Trump and molesting of Trump to the famous American actor-transvestite Rupolu (Rupaul).
BuzzFeed’s research on the popularity of real and fake articles contradicts the words of Facebook CEO Mark Zuckerberg, who previously stated that “fictitious news on Facebook is a very small percentage of all content,” and the view that they could affect the election was called “pretty delusional” .
As an example of the successful promotion of the fake news website, BuzzFeed brings the resource Ending the Fed , which was involved in the dissemination of four of the ten fictional stories, collected a total of 2.9 million likes and reposts on Facebook three months before the election day. At the same time, endingthefed.com was registered only in March 2016.
The publication notes that blogs also gathered an impressive audience, publishing fakes. For example, the publication in the Burrard Street Journal that Barack Obama will not leave his post in the event of Trump’s election as president, Facebook users reacted 380,000 times. Later, the author of the blog said that he does not make any secret of the fact that he publishes satirical news.
During the pre-election campaign in the United States, Facebook was repeatedly accused of placing false news in the “Popular” section, after which the social network and Google had already promised to deprive advertising distributors of fakes.