Google intends to restrict access to its advertising tools for fake news sites. Displaying ads on pages that contain false or misrepresented information will be limited. A few hours later, a similar statement was made from Facebook, the Wall Street Journal reported .
Now Google is working on changing the rules of advertising with your AdSense tool. The decision to deprive sites of fake news advertising revenue was supported on Facebook. A representative of the social network in an interview with the Wall Street Journal said that unscrupulous news sources have already been removed from advertising tools, and the black list of fake distributors will be replenished.
The decision was caused, among other things, by a flurry of criticism that hit the search system and the social network after the 2016 elections in the United States.
During the campaign in the US, Facebook was accused of placing false news in the “Popular” section. For example, there were stories about the dismissal of a Fox employee because of Hillary Clinton’s support, the suicide of the investigating Clinton agent of the FBI’s electronic correspondence and others.
Now a working group has been created on Facebook to find out the reasons for the appearance of false news and their impact on the result of the elections in the United States. It consists of employees who do not share the point of view of the founder of the social network. Earlier Mark Zuckerberg called the assumption of the influence of fictitious news on the outcome of the vote “a crazy idea.” Members of the group meet secretly from the leadership.
This is not a crazy idea. Madness is to say that nothing happens when he (Mark Zuckerberg) knows and we know that fake news has appeared on our platform throughout the entire election campaign.
On November 13, Mark Zuckerberg announced that he intends to combat the spread of fakes. He said that the team has already started developing a service that marks allegedly false news.
According to the publication Gizmodo, citing sources in Facebook, an application that could identify fake news was ready as early as the beginning of 2016, but its launch was postponed. According to the source, this was due to fear “to upset conservatives after the situation with the block” Popular “.
In May 2016, Facebook made the algorithm for outputting news to the “Popular” section more automated in response to allegations of political bias. Prior to this, the content of the block was more dependent on the moderation of Facebook employees, which was the reason for accusations of biased presentation of the agenda.
Earlier portal Gizmodo published an article in which former social workers told that they had to remove from the section “Popular” news about Republicans and make a list almost manually. Head of the analytical unit of social network Facebook Tom Stocky confirmed moderation, but noted that the duty of editors is not to allow news, fakes and unverified data to be repeated in the section.