The slogan means that Google should not use the user’s personal data to harm them.
A copy of the page on the Wayback Machine website on April 21 still contained a slogan, but in the saved version of May 4, the motto is no longer mentioned . The principle of “Not being evil” was coined by Google’s engineer Paul Buckheit and since 2000 has been part of the company’s code of conduct.
In 2015, when Google became part of the Alphabet holding company, he tookhimself the altered version of the slogan – “Do the right things”. However, in the Google code remained the motto “Do not be evil.”
“Do not be evil” – Google employees usually use these words in the sense of caring for our users. But “Do not be evil” means much more than that. Yes, it’s about giving our users an impartial access to information, focusing on their needs and creating the best products and services for them that we can do. But also this is about doing the right things in general – to follow the law, act honestly and treat colleagues with courtesy and respect.
The Google Code of Conduct is one way to use “Do not be evil” in practice. It is built on the fact that everything we do at work in Google will and should be measured by the highest possible standards of business ethics. We set the bar as high as for practical and for the desired reasons: our desire for the highest standards help us hire great people, create great products and attract loyal users. Trust and mutual respect for employees and users are the basis of our success and this is what we need to earn each day.
According to sources Gizmodo, the phrase was important for the corporate culture of the company – so much so that Google used its variation as a password for Wi-Fi at headquarters. The journalists asked the company to find out the details, but they did not receive an operative answer.
Despite the fact that the code has changed, but its last update date is indicated on April 5, 2018. The updated version of the Google code contains a single reference to the unofficial slogan – the last line in the document ends with the words: “And remember … do not be evil, and if you see something wrong – talk about it!”.