The deal will also include capsules for coffee machines and Teavana tea.
The world’s largest food corporation Nestle will pay 7.2 billion dollars for an alliance with Starbucks, the leader of the US coffee market. The owner of the Nescafe brand will be able to sell coffee under Starbucks brands and teas under the Teavana brand around the world, Bloomberg reported .
Nestle will also receive the right to sell its Nespresso and Dolce Gusto capsules under the Starbucks brand in the US. As noted by the authors of Bloomberg, the corporation will strengthen its positions in the American market, which is controlled by its competitor – JAB holding, which owns Keurig and Peet’s brands.
The agreement between Nestle and Starbucks does not include finished products, as well as the right to influence sales in network stores, regardless of their location. Close the deal planned before the end of 2018. The current sales under the brands Starbucks representatives of Nestle estimated at $ 2 billion.