AUTO

Lozier Model 51 Seven-Passenger Touring 1911 – Oldtimer (14 photos)

Having sold the bicycle manufacturing plant, Henry Lozier in 1900 entered the automotive business. After his death in 1903, the family business continued his son – Harry Losier. Lozier cars were luxury vehicles for the richest Americans and at one time were the most expensive of the ones produced in the US.
In 1910, the Lozier lineup consisted of cars priced from $ 4,600 to $ 7,750, while the excellent Cadillac cost about $ 1,600 and Packard $ 3,200. Ford T of the same year, produced before the launch of the Henry Ford know-how – the conveyor, cost $ 850 (after the launch of the conveyor, the price of “Tinsel Lizzie” fell to $ 240). The average annual salary in the US then was $ 750.
Cars Lozier offered more than just a luxury for their owners. We used the best materials, advanced technologies, and a high production culture allowed us to produce high-quality cars. At the “500 miles of Indianapolis” race, first held in 1911, the Lozier car took the second place, although they say there was some scandal and in fact Lozier won … However, Lozier cars won many times in various races, and On March 19, 1911, Lozier, with a 49 hp engine, under the guidance of rider Teddy Tezlaf, set a world record for 100 miles (160 km), passing the distance in 1 hour 14 minutes 29 seconds!
Because of the specific situation on the market, Lozier has never set sales records, having produced only a few thousand cars in its history. Peak production was achieved in 1912 – 600 cars.
In 1913, Lozier faced a problem: the top designer Lozier, Frederick Chandler, left his post, and founded his own car company, under the brand name of which they offered similar Lozier cars, but at a lower price. In addition, Chandler drew several senior executives and leading engineers. From this “brain drain” the company has not recovered.
In 1914, an attempt was made to enter the market of more affordable models by offering a 4-cylinder car, worth $ 2,000. However, competition from automakers was very high and the new Lozier had no commercial success. After an unsuccessful attempt to merge with Ford Motor Company, Lozier declared bankruptcy in 1915.
Presented in photos Lozier Model 51 Seven-Passenger Touring in 1911 was a very progressive and high-quality car. Equipped with a 6-cylinder engine, rated at 51hp, 4-speed manual transmission, drum brakes on the rear wheels. It is estimated today at 900 000 – 1 100 000 $. A decent exhibit for automobile museums.

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