Interest Netflix allegedly caused the network of Landmark Theaters, co-owned by an investor Mark Cuban. However, some experts consider this step unlikely. However, Netflix may continue to move in the chosen direction.
Why do companies own their own cinema? The fact is that without the traditional rental in theaters, Netflix movies can not qualify for major film awards (in particular, Golden Globe, Oscar and the prize of the Cannes Film Festival).
The goal of the American company is not only to get a premium, but also to increase the audience – quite simply, subscribers. An example of this is the growth of the Netflix base after the nomination of “House of Cards” on “Emmy”. In addition, it will compete with Amazon, which has no problems with the Oscars.