Google announced in its blog that on April 13, 2018 will close the goo.gl link cutter, which began work in 2009. In March 2019, the archive of already created links will no longer work, but they will continue to work for all users.
The company explained that since the launch of the URL shortener, many similar services have appeared, and the principle of link exchange has changed thanks to smartphones and mobile applications. Google noted that he was proud of this service, but his time has passed.
Instead of goo.gl, Google will use Firebase Dynamic Links (FDL), which allows you to give specific links to applications or web services. As an alternative, users and developers offered Bitly and Ow.ly services.