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The rolls of the banned online casino Azino 777 became more popular than the advertising of Yandex and Coca-Cola

A shot from the main advertising of the online casino with rapper AK-47
A shot from the main advertising of the online casino with rapper AK-47

Forbidden Roskomnadzor online casino Azino777, known as the “Azino three axes,” ranked 14th in the list of 20 largest advertisers in Russia in terms of video ad views. This was reported by “Kommersant” referring to the data of Mediascope.

Thus Azino777 went around on viewing companies such as Yandex, Coca-Cola and Tele2. The main role in this was played by an ad with the participation of Viti AK-47 and his song “Azino three axes, the game began.” In the story, the rapper wins a large sum and advises the rest to also bet. Only on the official YouTube channel, the video received more than 7.5 million views.

The site of the online casino azino777.com is in the register of banned addresses of Roskomnadzor by the decision of Achinsk city court of the Krasnoyarsk Territory from 2015, which found violation of the law “On Information”. Also, the law “On Advertising” prohibits advertising of gambling on the Internet. As stressed by Kommersant, the site “Azino” works through the “mirrors” indicated in the advertisement with Vitey AK-47.

There are only four Internet companies in the list of 20 advertisers: except Azino777, it includes Mail.ru Group, Google and Yandex. Ten companies are also considered the largest advertisers on TV – speech including Pepsi, Mars and Procter & Gamble.

The fact that illegal gambling business is included in the top 15 advertisers is monstrous. As far as I know, the supervisory authorities have all the powers to block both the casinos themselves and the sites that host their ads. […]

Illegal casinos and betting companies use pirate sites to redirect the audience to their unblocked sites. This is a unique combination of supply and demand: pirates have a huge audience and a lack of advertisers, the casino has a lack of traffic and substantial cash resources.

Alexey Byrdin
Director General of the Internet Video Association
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