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Lacoste temporarily removed the crocodile from the logo for the endangered species of animals

French company Lacoste released a limited series of polo, where the traditional crocodile on the logo was replaced by 10 endangered species of animals. The action was organized together with the non-profit organization International Union for Conservation of Nature (IUCN).

A total of 1,775 copies were on sale. Such a number is not chosen by chance: the number of poles with one or another image corresponds to the remaining representatives of the species in the world. For example, the population of the California porpoise has 30 individuals, the Virgins cycle 450.

Polo is sold only in flagship stores Lacoste in Europe and the US. Each thing costs 150 euros, the funds will go to the International Union for Conservation of Nature.

Crocodile on the Lacoste logo is from 1933 – from the time the company was founded. Partnership with the Union for the Conservation of Nature is designed for three years.

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