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“Do not you also open Snapchat any more?” Or is it just me … Oh, it’s so sad “

20-year-old Kylie Jenner brought down Snapchat shares by one tweet to 1.3 billion dollars.

The reason, most likely, was the redesign of the platform, which caused a mixed reaction from Kylie on February 9. In comments to both tweets Jenner subscribers also left negative feedback about the new design of Snapchat.


Mmm, just saw the new Snapchat design. I can not understand how he feels about me. And what do you think?
Tweeting Jenner was followed by another one from Maybelline New York, in which a brand belonging to the company L’Oreal, asked his subscribers if he should stay in Snapchat. 81% of subscribers voted for the option against (UPD: after the publication of this note, the tweet was deleted)
Maybelline New York
@Maybelline
Our @Snapchat views have been dropped dramatically and we want to stay connected to you all. We’re not sure if this is t … https://t.co/KRzyFApVh3

Thu Feb 22 20:59:39 +0000 2018

Analyst Citigroup Mark May, after he saw a “significant leap down,” which resulted from numerous negative reviews of users about the redesign, downgraded Snapchat rating from “neutral.” Similar steps have been taken in other banks.

Meanwhile, despite criticism of the application, CEO Snapchat Evan Spiegel can become one of the highest paid executives in the US. After the IPO of the company in March last year, Spiegel received a grant worth $ 636.6 million, which will be paid until 2020.

11 minutes after the “fatal” tweet, Kylie published another one, in which she called Snapchat her first love. But he could not take the blow to the company’s value.

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