AUTO

“Yandex” launched the “Drive” karchering with its own on-board system “Yandex.Auto”

Promotional photo of "Drive" from "Yandex"
Promotional photo of “Drive” from “Yandex”

 

On the morning of February 21 in Moscow started service karsheringa ” Yandeks.Drayv ” TJ told representatives of the company. At the start, there will be only 750 Kia Rio cars (sedan), Kia Rio X-Line (cross-hatchback) and Renault Kaptur (crossover) – these cars were bought by Yandex in leasing.

The company does not believe that a park of 750 cars is small, and expect to expand it in the future. For comparison: other popular Moscow cars have a common park in more than 3 thousand cars, the largest park – at “Delimobilya” (about 1500 cars). Kia Rio and Renault Kaptur are represented in many services, the X-Line is available in BelkaCar.

The main differences from other karsheringov Yandeks.Drayva three. The first is the built-in multimedia system ” Yandex.Avto “: in addition to navigation, it can play music, display weather and other information, but the system does not yet manage how to rent.

The second difference is dynamic pricing. The company says that the minimum cost of a minute trip to Yandex.Drive is 5 rubles, but the price may increase depending on various factors: for example, the time of day and the demand for cars. The brand of the car does not affect the cost.

The application has just started and it is still unclear how much the price may be higher than the minimum price, but the pricing method is very similar to how Yandex forms the cost of taxi rides.

[Prices] are calculated using an algorithm that takes into account the traffic situation and the demand for machinery. For example, in the morning rent will be cheaper to compensate for a longer journey.

Anton Ryazanov
Head of Yandex.Drive

In a dynamic tariff, the price per minute is assigned at the time of the lease and is retained until the end. However, in the “Drive” in the “coming days” in a test form (not for all users) there will be a fixed fare, where the cost of the trip is calculated in advance – you need to specify the final destination of the trip.

The company believes that such a tariff will help to use the service more economically.

We will be able to more effectively manage the fleet, and therefore lower prices. For example, if we know that a user takes a car and moves to a zone with high demand, then the system will reduce the cost of the trip. In addition, later it will allow to form the so-called “chain of orders” – knowing the point in which the car turns out, we will be able to offer it to another user in advance. This will also help us to reduce downtime and positively impact on prices. If the demand is high, we will warn the user about it, and he will be able to choose: to go right now or wait for the price reduction.

Anton Ryazanov
Head of Yandex.Drive

The system of two such tariffs differs from how other carchers work – they usually have a fixed price per minute of rent, which can vary depending on the car brand. For example, in Belkacar car rental Kia Rio costs 8 rubles per minute, and Mercedes-Benz CLA – 16 rubles per minute. 5 rubles per minute – so much to take the cheapest karsheringi, for example, “Carousel”, a fleet of cars consisting of cars “Lada Grant”.

The third difference is the coloring of cars. According to the order of Moscow Deptrans from 2015, leased through the services of the card-making, the cars must have a standard design (logos of the company and the Moscow carchering, orange stripes on certain parts of the body), and the basic tone of the body can be any. However, all popular Moscow cards use dark basic tones – for example, dark blue or dark gray: probably the reason is that the carchers machines are quickly spoiled and rarely washed.

Machines “Yandeks.Drayva” will be white. One of the readers of TJ shared a photo of the car made during the internal testing of the service company.

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