Vertu was established in 1998 as a division of Nokia for the production of the most expensive and high-quality mobile phones in the world – premium devices. Nokia designers have tried to answer the question of what happens when you use the phone the best materials and the most expensive and the manufacturing process, and created a company gadgets which to this day are indicative of wealth and status in society. (19 photos)
Last year Vertu received “free” from Nokia and became fully independent, and then started manufacturing mobile phones with Android operating system on board. Needless to say, that now are the most expensive Vertu mobile phones on Android. All devices are collected almost entirely by hand at the factory, located in the suburbs of London. In one building fit and designers, and engineers, and employees of the company.
Recently, reporters Publishing The Verge managed to visit the plant, and today we are pleased to introduce you to their photo-hike.
Famous logo in the form of the Latin letter «V», adorns the front doors of the building, was created before the company got its name. According to the chief designer of Vertu, the logo represents the style and beauty that inspired him in the creation of new products. To avoid similarities with the logo of the car company Mazda, the letter «V» subsequently became a little wider, and for its interpretation was the word used Vertu, which translated from Latin means “perfect”.
In the factory, there are two wings. In the right administration offices are located and space designers, and in the left – the production and delivery departments. So sometimes you literally can see one of the collectors stand right next administration.
Each employee of the production is a gown made of unique materials.
Upstairs is a management and leadership Vertu, while the lower floors fully occupied departments assembly, testing and packaging of mobile phones. Premises with expensive materials securely protected through thick doors 10 inches, made of high-strength materials 15.
Did Henry Ford would criticize top managers, but there are no pipelines Vertu. For the production of each number only one employee is responsible performing mobile device assembly from start to finish. Upon completion of the production on the phone perform engraving c signature of the employee.
Education skills collector takes from three months to one year. But even if you hone it to perfection, it still will never be able to repeat the process blindly. He is incredibly complex.
Left to right: Vertu 2008 Signature (the most expensive and exclusive phone), Vertu Ti on Android, submitted this year, and Vertu Constellation. Prices start at nine thousand euros, 7900 euros and 4900 euros respectively.