New Year’s Eve on television has traditionally begin to show the old Soviet comedy, which we all know by heart, but few people think about why they are shown from year to year, and who on this to make money.This, of course is a classic set: “Irony of Fate”, “Gentlemen of Fortune”, “Carnival Night”, “Moscow Does Not Believe in Tears”, “Ivan Vasilyevich Changes Occupation”, as well as various films about the adventures of Shurik or Coward, Bobby and Experienced. Absolutely all these films have earned huge ratings even in the Soviet Union – according to film critic Sergei Kudryavtsev, alone “Moscow Does Not Believe in Tears” watched by nearly 85 million people. No longer just the “Pirates of the XX century”, almost 88 million.According to the “Arguments and Facts” tradition of showing Soviet classics in the new year on ORT and RTR (today these channels are called “first” and “Russia-1”) was founded as a minimum in 2000, although from the archives of the ORT television you can see that “irony” and “Operation Y” shows and 31 December 1998 (“Russia-1” TV program archive does not publish).
Feed themselves Despite the fact that all of these movies were released for at least 35 years ago, they are not part of the so-called public domain (public domain). As explained by the head of the “Center of protection of digital rights” Sargis Darbinyan, under Russian law copyright on those films (shot before 1993) shall be protected for 70 years from the “lawful disclosure” of the work. In 2014, the Communist faction has proposed to transfer to the status of the public domain several Soviet films, but the initiative was not supported. Thus, the right, for example, to “the Caucasian captive” will end in 2037, and the “Moscow Does Not Believe in Tears” – in 2050. The rights to all the films that interest us in this article are those of film concern “Mosfilm”. In 1997, Vladimir Gusinsky tried to buy 49% stake for $ 166 million, but the company has banned the privatization of Ministry of State Property – explains Forbes, because of fears that the Soviet film classic will no longer belong to the state. By 2001, the Federal State Unitary Enterprise was formed, he was appointed general director Karen Shakhnazarov, the incumbent so far.According to Forbes for 2012, the profit of “Mosfilm” amounted to 119 million rubles, and revenues – 1.3 billion. This is a record compared with other former Soviet studios. Thus, in the same year, “Central Studio for Children and Youth Films them. Gorky “earned 129 million rubles (0.5 million net loss),” Lenfilm “- 84 million (loss of 29 million),” Odessa Film Studio “- 16 million (profit of 9 million). It is also known that in 2012, on the selling the rights to the films “Mosfilm” received 20% of revenue – that is 260 million rubles, but it is not known what proportion accounted for films made after the collapse of the Soviet Union.Unfortunately, as he explained Sargis Darbinyan, Cinema concern actually does not publish financial statements: “There is no public reporting FSUE Cinema concern” Mosfilm “in open access to the network could not be found, so we do not know about any income from the sale of digital copies of movies and of exceptional / non-exclusive licenses to third parties went into the budget of the Russian Federation, which owns the “Mosfilm” and, therefore, all belonging kinokontserna movies. We are also not aware of any royalties to the authors of film (directors, screenwriters and authors of music). “Although Darbinyan says that the modern” Mosfilm “has been not so much a movie as the delivery of survey sites in the lease and provision of various services, can not say that does not bother him he owned intellectual property. In 2011, “Mosfilm” has concluded a partnership agreement with YouTube and laid there for a few hundred films. After this, the concern has launched a free online cinema and on its own website and began to “fight” with the pirate sites for the money from advertising. In 2013, the Court asked the torrent trekker Rutor remove paintings belonging to “Mosfilm”, and in 2014 a similar request was filed site torrentino.
DIY TV Soviet film classic, unlike Christmas gear is not included in the tops highest-rated television projects. If we believe the data of TNS, since 2004, the top ten list only once was the film “Moscow Does Not Believe in Tears” – in 2012. But in 2010, the second place was the film “Irony of Fate. Continue. ” As explained by Arina Borodina, 2004 basically dropped the demand for film screenings: “After ten years in the top 10 and close no movie – neither domestic nor foreign. A demand to film screenings from 25% in 2004 fell to 15% in 2014 “. On the other hand, as the site explains,” Bulletin of film distributors, “Russian and Soviet films abroad pushed out of the ratings. When the 2008-2009 season was a top-end film “Slumdog Millionaire”, in 2014-2015 – “Moscow Does Not Believe in Tears”. The most popular foreign film in that season was “Avatar”, which took only 10th place. All this is happening against the background of reducing both overall rating of films and television ratings, explains in the “Bulletin”. The reason is that the audience gradually transition to the “independent” forms of entertainment – such as films on DVD, online video or cable TV. In other words, the high cost of rights to show foreign films simply ceases to pay off – this explains the leader of the Russian and Soviet films ether in recent years.
The poorest night of the year is another important reason why the New Year’s Eve does not make sense to show “Star Wars” is a kind of paradox. On the one hand, the Christmas broadcast (especially night) – the most expensive advertising time in the season, at least because the maximum audience. New Year’s Message from the President on the “First” and “Russia-1” steadily occupies the first position in the rankings – that is, at this time watching TV, even those who usually it does not include. On the other hand, as explained analysts Havas Media, in recent years, most of the channels waives the standard of advertising – the so-called “social” trend that in 2014 through the efforts of the LDPR faction almost secured legislatively. Apparently, the management has decided to channel thus avoid government intervention. Thus, in 2015 New Year’s Eve organized advertising breaks only the channels CTC, REN TV, “Home” and “Pepper”. The rest returned to advertise only on January 2. However, this does not negate the so-called sponsorship advertising – ie TV programs produced for money brands and used to promote them.According to “Kommersant” from 2011 (when the channels have refused direct placements) in order to recoup the Christmas broadcast, on average, had to earn at least $ 1.5 million on a sponsorship agreement