“Big Three” operators described the most popular smartphones and tablets in Russia
According to the summary data, the lead among smartphones still hold the old, greatly cheapened over the years, models of iPhones, and among the most popular tablet cheap Android-based device sold, with the support of operators.
According to the “MegaFon” for the third quarter of 2015, the most popular smartphone in their network is iPhone 5s, which was released in 2013. This is followed by iPhone 4s and iPhone 5, which appeared in 2011 and 2012, respectively, and with respect to the fresh iPhone 6 is in sixth place.
In the top ten there are four smartphone Samsung. The most popular – Galaxy SIII from 2012 – is on the fourth place, the sixth – at low-budget Galaxy Star Plus, eighth and ninth – at the Galaxy Ace and Galaxy S. The new flagship in the top there.
The operator separately considers the popularity of phones supporting LTE. In this ranking of the top four places also occupy smartphones Apple: iPhone 5s, 5, 6, and 5c.
The MTS is the most popular smartphone – as iPhone 5s, and second place in the iPhone 6. Samsung is in third place with Galaxy A3 – apparatus 2014 supports the simultaneous operation of two SIM-cards. In fourth place – iPhone 5c, on the fifth – Samsung Galaxy S5, also released in 2014.
In the “Beeline” iPhone 5s divided into three models, so the most popular of them is in the ranking only third place. the iPhone 5 with support for LTE is on the fifth place with only 3G – the tenth. The first two lines of the rating – at the iPhone 4s and iPhone 4.
The absolute figures the number of registered network devices of each of the brands and models, none of the operators do not disclose. Perhaps this is due to the requirements of device manufacturers for example, Apple does not allow its partners to disclose exact sales data.
The “MegaFon” only 74 million subscribers in Russia, but the traffic is generated only 50% of the devices on the network. “Beeline” 59 million subscribers, the penetration of smartphones among them more than 42%.
According to the “MegaFon», iPhone 5s have 5% of smartphone owners among the subscribers of the operator – a rough estimate is about 1.5 million units.
Among the tablets at “MegaFon” is in the lead with a shot low-budget sales MegaFon Login 3 on Android, and other places in the top 5 hold old and cheap tablets Apple. Last flagship, iPad Air 2, in the top 10 there.
“Beeline” the first place – the aggregated models sold with the operator Explay tablets to Android. iPad Air 2 also is not among the leaders of the rating.
MTS have found that in the third quarter of 2015. Android-smartphone with support for LTE for the first time took over 50% of the market. Their share has grown by a record 5% in one quarter, and the percentage of owners of iOS in this segment declined by 4%. The growth of Android devices fell on 10 thousand rubles cheaper brands Samsung, Sony, Alcatel and MTS.
In September, Data-Centric Alliance called Chechnya and Dagestan regions with the highest popularity of iOS. As stated in the MTS, Nazran, Cherkessk, Grozny, Nalchik and Elista lead among the Russian cities and volume of consumption of mobile data traffic. There may be several explanations. On the one hand – there is a culture videopotrebleniya and exchange rollers in social networks among users of the North Caucasus, on the other – low penetration of Internet access, in terms of which people get used to solve all problems with a mobile phone.